![]() (“Taking this skinny blond white doll and making her into a heroine was a tall order,” Diablo Cody, who worked on one of the failed scripts at Sony, said in a recent interview. Then it went to Sony, where Amy Schumer was cast as the plastic icon, and then Anne Hathaway. First, in 2009, the project was set up at Universal. is the third studio to attempt to make a “Barbie” film with Mattel. Jaap Buitendijkīarbie’s road to the big screen has been a long one. Kreiz confirms to Variety that the elaborate production really did cause an international pink paint shortage. Mattel CEO Ynon Kreiz with Margot Robbie and Greta Gerwig on the “Barbie” set outside of London. And who hasn’t seen the pink-painted bus stops in L.A., the double-decker buses in London, the Barbie-themed group date that aired on ABC’s “The Bachelor” and the real-life beach house in Malibu? #Barbiecore, the term for Barbie-inspired pink fashion, has more than 500 million views on TikTok. (Last year, she drove roughly one-third of Mattel’s $5.2 billion in annual revenue.) And a glitzy and expensive marketing campaign for the film has only added to her luster. ![]() In fact, this summer, the proven IP model has failed at the box office, with blockbusters like Disney’s “Indiana Jones and the Dial of Destiny” and DC’s “The Flash” crumbling.īut Barbie is as iconic as it gets. And you go basically straight to the top with our key brand.”Įarly reviews have been overwhelmingly positive, with critics calling the film “perfection.” But there are no sure bets. But we actually wanted to create something ambitious and unique. “Or we could have done animation rather than live action. “We could have done something that is maybe easier and take a brand that is less complicated and has less of a history to manage,” Kreiz says. In it, Robbie’s Barbie leaves the utopia of Barbie Land with Ken (played by Ryan Gosling) to enter the real world, where she discovers, among other things, the patriarchy. “Barbie,” the first movie to launch from Mattel Films, hits theaters on July 21. Now, Kreiz’s big-screen dream will finally be put to the test.
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